Mass Media Test - 1

Key Points Language as communication 

Verbal code

1. A verbal code is a set of rules about the use of words in the creation of messages.
2. Words can obviously be either spoken or written. Verbal codes, then, include both oral (spoken) language and non-oral (written) language.

Additional Information

1. Nonverbal Codes involve meanings derived from others and "coded" without words. [usually not symbolic]. Nonverbal communication can be deliberate or unintentional. Nonverbal cues are culture-bound. Nonverbal messages are often trusted more than verbal when they conflict.
2. Symbolic Code: All communication is accomplished using symbols. A symbol is something used to convey a meaning. A symbol system that does not use words is called a code.
3. Iconic Code: Icon communication concerns the use of images to convey ideas or actions.

The correct answer is Participatory.

Key Points

• Digital mass communication is related to online media such as blogs, tagging and social bookmarking, music-photo-video sharing, participatory video projects and video blogs and many more.
• All these include participatory audience where they can give their comments, views, opinions on issues.
• These audience are even known as citizen journalists.

The correct answer is Aristotle.

Key Points

• The basic principle of the golden mean, laid down by Aristotle 2,500 years ago is moderation, or striving for a balance between extremes.
• A related concept in business communication is the idea of “satisficing,” or doing a little of what everyone wants but with no one getting exactly what s/he wants, essentially a compromise between interested parties.
• The difference is that the golden mean is a principle of moderation intended to serve the best interest of one’s stakeholders and publics, rather than a tactic of negotiation.

The correct answer is Constitutional law.

Key Points

• Constitutional law provides private ownership of the property and the thinking behind it was if citizens can own their own property instead of government owning it would help them in deciding their own potential.
• Libertarians seek to abolish capitalism and private ownership of the means of production, or else to restrict their purview or effects to usufruct property norms, in favor of common or cooperative ownership and management, viewing private property as a barrier to freedom and liberty.

The correct answer is Developmental onion.

Key Points

• When we start with any kind of communication with the new person, we move in a way that the motive of communication is fulfilled in first level.
• Gradually moving further in the communication we develop a feeling of intimacy and trust.
• So this kind of layer by layer development is known a developmental onion because personality is like a multi-layered onion.
• As the time passes the public self (outer layer) unfolds to reveal the private self (core of the person).

The correct answer is Wage Board. 

Key Points

• Wage Board means the Wage Board constituted under the Working Journalists Act by notification No. S.R.O. 1075 of the Government of India in the Ministry of Labour, dated the 2nd May, 1956.
• In relation to working journalists, the Wage Board constituted under section 9; and (ii) in relation to non- journalist newspaper employees, the Wage Board constituted under section 13C. 

The correct answer is Japan.

Key Points

•  In 1922 , In Japan, Asahi Shimbun was the first newspaper to set up a news ombudsman committee, responsible for receiving complaints from readers.
• The newspaper accepted that deadlines often pressured them to report stories without thorough fact-checking.

The correct answer is Discontinuous.

Key Points

• Verbal communication is based on discontinuous units as it can be stopped at any point of time that is not possible in the case of non-verbal communication.
• In the case of non-verbal communication even if the person stops speaking, the body language and expression speak further about the situation. 

Advertisement is the use of multimedia methods to promote activities, services or products by the use of different avenues, with an aim of persuading potential consumers.

Key Points

Thus, advertisement is an example of Persuasive communication.