Decision Making...

Adarsh is working at Nest India Foods Private Limited(NIFPL). He was recently promoted to a senior Marketing role by his firm. NIFPL has been around for more than 10 years now, and is used by millions of Indians in their daily diet - Pulses, Wheat, Basmati Rice among the most used. All the items produced by NIFPL have been approved by the Food and Drug Administration. 

NIFPL is planning to introduce a new Protein supplement to the market - Market Research has shown that a large number of people suffer from protein deficiency and are constantly purchasing supplements. NIFPL believes that by launching a supplement, they can increase their profits by over 75 Crores in the next fiscal year. The marketing team at NIFPL have gathered today to discuss the new product and plan the marketing strategy to launch "Protein supplement". 

After the discussion, the marketing team comes with a comprehensive three month plan - The marketing strategy will involve a sticker on the product touting the health benefits of the supplement and NIFPL's relation to it. Everyone at the meeting appears to be impressed, especially since NIFPL's production line has plenty of spare capacity. Indeed, most of the products the firm produces are in the mature phase of their life cycle and the NIFPL is continuously exploring new sources of growth.

At a dinner gathering with his friends, Adarsh asks his friends about consumption of protein supplements by them - almost 30% of them say they use some form of protein supplement. Adarsh is convinced that the new product by NIFPL will be a huge success. 

NIFPL launches the protein supplement product and it turns out to be a huge success. Over the next six months revenues are on track to meet the expectations. At around this time, Adarsh, while browsing the web comes across several, yet unpublished, studies linking protein supplement to reduction in body immunity. What is more startling is that, the new protein supplement product was used in many of the trials carried out. Adarsh now begins to doubt the positioning of the product. He is also aware that if he has access to these studies, the Food and Drug Administration will almost certainly have access to them. 

Adarsh is working at Nest India Foods Private Limited(NIFPL). He was recently promoted to a senior Marketing role by his firm. NIFPL has been around for more than 10 years now, and is used by millions of Indians in their daily diet - Pulses, Wheat, Basmati Rice among the most used. All the items produced by NIFPL have been approved by the Food and Drug Administration. 

NIFPL is planning to introduce a new Protein supplement to the market - Market Research has shown that a large number of people suffer from protein deficiency and are constantly purchasing supplements. NIFPL believes that by launching a supplement, they can increase their profits by over 75 Crores in the next fiscal year. The marketing team at NIFPL have gathered today to discuss the new product and plan the marketing strategy to launch "Protein supplement". 

After the discussion, the marketing team comes with a comprehensive three month plan - The marketing strategy will involve a sticker on the product touting the health benefits of the supplement and NIFPL's relation to it. Everyone at the meeting appears to be impressed, especially since NIFPL's production line has plenty of spare capacity. Indeed, most of the products the firm produces are in the mature phase of their life cycle and the NIFPL is continuously exploring new sources of growth.

At a dinner gathering with his friends, Adarsh asks his friends about consumption of protein supplements by them - almost 30% of them say they use some form of protein supplement. Adarsh is convinced that the new product by NIFPL will be a huge success. 

NIFPL launches the protein supplement product and it turns out to be a huge success. Over the next six months revenues are on track to meet the expectations. At around this time, Adarsh, while browsing the web comes across several, yet unpublished, studies linking protein supplement to reduction in body immunity. What is more startling is that, the new protein supplement product was used in many of the trials carried out. Adarsh now begins to doubt the positioning of the product. He is also aware that if he has access to these studies, the Food and Drug Administration will almost certainly have access to them. 

Adarsh is working at Nest India Foods Private Limited(NIFPL). He was recently promoted to a senior Marketing role by his firm. NIFPL has been around for more than 10 years now, and is used by millions of Indians in their daily diet - Pulses, Wheat, Basmati Rice among the most used. All the items produced by NIFPL have been approved by the Food and Drug Administration. 

NIFPL is planning to introduce a new Protein supplement to the market - Market Research has shown that a large number of people suffer from protein deficiency and are constantly purchasing supplements. NIFPL believes that by launching a supplement, they can increase their profits by over 75 Crores in the next fiscal year. The marketing team at NIFPL have gathered today to discuss the new product and plan the marketing strategy to launch "Protein supplement". 

After the discussion, the marketing team comes with a comprehensive three month plan - The marketing strategy will involve a sticker on the product touting the health benefits of the supplement and NIFPL's relation to it. Everyone at the meeting appears to be impressed, especially since NIFPL's production line has plenty of spare capacity. Indeed, most of the products the firm produces are in the mature phase of their life cycle and the NIFPL is continuously exploring new sources of growth.

At a dinner gathering with his friends, Adarsh asks his friends about consumption of protein supplements by them - almost 30% of them say they use some form of protein supplement. Adarsh is convinced that the new product by NIFPL will be a huge success. 

NIFPL launches the protein supplement product and it turns out to be a huge success. Over the next six months revenues are on track to meet the expectations. At around this time, Adarsh, while browsing the web comes across several, yet unpublished, studies linking protein supplement to reduction in body immunity. What is more startling is that, the new protein supplement product was used in many of the trials carried out. Adarsh now begins to doubt the positioning of the product. He is also aware that if he has access to these studies, the Food and Drug Administration will almost certainly have access to them. 

Marathe is a vice President in a construction equipment company in the city of Mumbai. One day, his subordinate Bhonsle requested that Kale, a project manager, be transferred to the Chennai office from the Mumbai office. In Chennai, Kale would work alone as a researcher. Bhonsle gave the following reasons for his request: “Kale is known to frequently fight with his colleagues. Kale is conscientious and dedicated only when working alone. He is friendly with seniors, but refuses to work with colleagues, in a team. He cannot accept criticism and feels hostile and rejected. He is over-bearing and is generally a bad influence on the team."

Marathe called upon Gore, another project manager, and sought further information on Kale. Gore recalled that colleague, Lakhote (who was also Kale's former boss) had made a few remarks on his appraisal report about Kale being not fit for further promotion as he was emotionally unstable to work in groups though he had seven years of work experience. Lakhote had described Kale as too authoritative to work under anyone. Lakhote had further told Gore that Kale had an ailing wife, and an old mother, who does not want to stay with his wife

Marathe is a vice President in a construction equipment company in the city of Mumbai. One day, his subordinate Bhonsle requested that Kale, a project manager, be transferred to the Chennai office from the Mumbai office. In Chennai, Kale would work alone as a researcher. Bhonsle gave the following reasons for his request: “Kale is known to frequently fight with his colleagues. Kale is conscientious and dedicated only when working alone. He is friendly with seniors, but refuses to work with colleagues, in a team. He cannot accept criticism and feels hostile and rejected. He is over-bearing and is generally a bad influence on the team."

Marathe called upon Gore, another project manager, and sought further information on Kale. Gore recalled that colleague, Lakhote (who was also Kale's former boss) had made a few remarks on his appraisal report about Kale being not fit for further promotion as he was emotionally unstable to work in groups though he had seven years of work experience. Lakhote had described Kale as too authoritative to work under anyone. Lakhote had further told Gore that Kale had an ailing wife, and an old mother, who does not want to stay with his wife

Marathe is a vice President in a construction equipment company in the city of Mumbai. One day, his subordinate Bhonsle requested that Kale, a project manager, be transferred to the Chennai office from the Mumbai office. In Chennai, Kale would work alone as a researcher. Bhonsle gave the following reasons for his request: “Kale is known to frequently fight with his colleagues. Kale is conscientious and dedicated only when working alone. He is friendly with seniors, but refuses to work with colleagues, in a team. He cannot accept criticism and feels hostile and rejected. He is over-bearing and is generally a bad influence on the team."

Marathe called upon Gore, another project manager, and sought further information on Kale. Gore recalled that colleague, Lakhote (who was also Kale's former boss) had made a few remarks on his appraisal report about Kale being not fit for further promotion as he was emotionally unstable to work in groups though he had seven years of work experience. Lakhote had described Kale as too authoritative to work under anyone. Lakhote had further told Gore that Kale had an ailing wife, and an old mother, who does not want to stay with his wife