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Marketing Test - 41

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Marketing Test - 41
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  • Question 1
    1 / -0
    ______ is creating a brand identity for a consumer.
    Solution
    Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product.Branding allows companies to build their reputations as well as expand beyond the original product and service, and add to the revenue generated by the original brand. 
  • Question 2
    1 / -0
    There are _____ levels of packaging.
    Solution
    Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers.
    There are three levels of packaging i.e 
    Primary packaging which refers to product's immediate package. 
    Secondary packaging is the additional packaging given to a product to protect it.  
    Transportation packaging refers to packages essential for storing, identifying and transporting. 
  • Question 3
    1 / -0
    Transportation packaging is on which level of packaging?
    Solution
    Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers.  Transportation packaging is the third level of packaging that refers to packages essential for storing, identifying and transporting. 
  • Question 4
    1 / -0
    _______ refers to product's immediate containers. 
    Solution
    Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Primary packaging which refers to product's immediate package. 
  • Question 5
    1 / -0
    Which of the following is not an advantage of branding to marketer?
    Solution
    Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product. A brand with good brand image and reputation enables the marketer to charge premium prices for their products to consumer. It also helps in introducing new products under the same brand as consumers are already aware about the brand. 
    It is easy to advertise the brand which is easily recognized by potential consumers. 
  • Question 6
    1 / -0
    _______ refers to the act of designing and producing the container and the wrapper of the product.
    Solution
    Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Product promotion is the new consideration as packaging with the help of attractive designs and colors help in drawing people's attention towards the product. This leads to increase sales.
  • Question 7
    1 / -0
    Product is something made in a factory; a ________ is something bought by the customer.
  • Question 8
    1 / -0
    Which is not a function of packaging?
    Solution
    Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Product promotion is done with the help of attractive designs and colours help in drawing people's attention towards the product. This leads to increase sales. With the help of packaging, the product can be easily identified by consumers. 
  • Question 9
    1 / -0
    ________ refers to packaging components necessary for storage, identification and transportation. 
    Solution
    Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers.  Transportation packaging is the third level of packaging that refers to packages essential for storing, identifying and transporting. 
  • Question 10
    1 / -0
    _______ is useful for providing detailed information of a product, its contents, method of use, etc.
    Solution
    Labeling is used to display information about a product and its container, packaging or the product itself.  It is used to provide the statutory warnings and facts about the product. The type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws.
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