Marketing Test

Result

Marketing Test - 44

Score
-
out of -
Rank
-
out of -

TIME Taken - -

SHARING IS CARING

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Weekly Quiz Competition

Question 1
1 / -0

_______ includes only those activities which are used to provide short term incentives to boost the sales of a firm.

A
Personal selling

B
Advertising

C
Sales promotion

D
Publicity
Question 2
1 / -0

Which of the following is not part of the Kotler's 4Ps of Marketing?

A
Power

B
Product

C
Price

D
Place
Question 3
1 / -0

Which of the following is not a merit of personal selling?

A
Minimum wastage

B
Direct feedback

C
Flexibility

D
None of the above
Question 4
1 / -0

Marketing management is _______ ?

A
Managing the marketing process

B
Monitoring the profitability of the companies prod acts and services

C
Selecting target markets

D
The art and science of choosing target markets and getting, keeping and growing customers through
Question 5
1 / -0

Under ___________ the product reaches the customers from the manufacturers via distributors.

A
network marketing

B
direct trade

C
franchising

D
none of the above
Question 6
1 / -0

________ short term perspective while _______ is a long term one.

A
Marketing, selling

B
Selling, marketing

C
Marketing, financial planning

D
None of the above
Question 7
1 / -0

The company sets its marketing budget by estimating the investment in current assets at different points of time. Select the type of budget keeping in view the above mentioned purpose ?

A
Sales Budget

B
Cash-Budget

C
Working capital Budget

D
Production Budget
Question 8
1 / -0

Out of the following selling tactics and practices are not indicative of an unconscionable transaction?

A
Grossly excessive pricing

B
Not taking advantage of those in desperate straits.

C
Excessive interest rates.

D
Taking advantage of the illiterate or mentally disabled
Question 9
1 / -0

Selling and marketing have synonymous meaning.

A
True, both can be used interchangeably

B
False, selling is a narrow concept

C
False, marketing is narrow concept

D
The concepts cannot be compared
Question 10
1 / -0

Marketing mix includes _______.

A
product or services

B
financing

C
retailers

D
consumers

User

Question Analysis

Correct -
Wrong -
Skipped -

My Perfomance

Score
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out of -
Rank
-
out of -

Re-Attempt Weekly Quiz Competition

Marketing Test - 44

Result

Marketing Test - 44

Score

-

Rank

-

SHARING IS CARING

Question 1

Personal selling

Advertising

Sales promotion

Publicity

Question 2

Power

Product

Price

Place

Question 3

Minimum wastage

Direct feedback

Flexibility

None of the above

Question 4

Managing the marketing process

Monitoring the profitability of the companies prod acts and services

Selecting target markets

The art and science of choosing target markets and getting, keeping and growing customers through

Question 5

network marketing

direct trade

franchising

none of the above

Question 6

Marketing, selling

Selling, marketing

Marketing, financial planning

None of the above

Question 7

Sales Budget

Cash-Budget

Working capital Budget

Production Budget

Question 8

Grossly excessive pricing

Not taking advantage of those in desperate straits.

Excessive interest rates.

Taking advantage of the illiterate or mentally disabled

Question 9

True, both can be used interchangeably

False, selling is a narrow concept

False, marketing is narrow concept

The concepts cannot be compared

Question 10

product or services

financing

retailers

consumers

User

Question Analysis

My Perfomance

Score

-

Rank

-

Results Announcement on: coming Monday

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