Marketing Test

Result

Marketing Test - 45

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Weekly Quiz Competition

Question 1
1 / -0

The main factors in global marketing are___________.

A
social and technical changes.

B
government policy and legislation.

C
marketing activities and plans.

D
all of the above.
Question 2
1 / -0

In marketing the law of _________ is followed.

A
ceveat emptor, let the buyer beware

B
ceveat Vendor, let the seller beware

C
both (a) & (b)

D
none of the above
Question 3
1 / -0

________ means the mechanism through which products and services are sold, exchanged and transferred.

A
business

B
market

C
financial management

D
Transformation process
Question 4
1 / -0

The process of identifying and differentiating an organisation's products, processes on services from another organisation by giving it a name, phrase or other mark is called __________.

A
Branding

B
Benchmarking

C
Quality management

D
None of these
Question 5
1 / -0

The organisation tries to develop new products or services and thereby makes similar existing products obsolete. Which strategy does the organisation follow?

A
Expansion

B
Innovation

C
Intensification

D
Concentration
Question 6
1 / -0

Horizontal merger is a combination of ____________ in the same business and as the production process.

A
single firm

B
single or two firm

C
two or more firms

D
all of these
Question 7
1 / -0

Choose the correct answers from the following alternatives given
Arun had deposited a bag in the cloak room of a railway station by paying Rs. 650. On the face of the ticket, issued to him were inscribed see reverse for terms & conditions. Clause 10 of the printed Terms & Conditions limited the liability of the company for loss of a baggage to Rs. 100. The bag was lost and Arun claimed Rs. 650 as its value.

A
Arun was not bound by the conditions on the back of the ticket as he had not read them at all.

B
Arun was bound by the conditions on the back of the ticket even if he had not read them.

C
Arun was not bound by the conditions on the back of the ticket as his claim was 13 times more than the compensation offered to him by the railway company.

D
Arun was bound by the conditions on the back of the ticket as he had not read them in full.
Question 8
1 / -0

The marketing mix when applied to international markets must _______.

A
be standardised throughout the global market

B
ignore the cultural & environmental variations between the different markets

C
take into account the cultural and environmental differences between markets

D
a & b
Question 9
1 / -0

When a firm is producing its own inputs or owns its own sources of distribution of outputs, it undergoes _____________.

A
forward integration

B
backward integration

C
vertical integration

D
horizontal integration
Question 10
1 / -0

If a retailer displays shampoo as a personal care item, as a fashion accessory or as a bath room product, then it presents an example of _____________.

A
Market Penetration

B
Product Development

C
Market Development

D
Intensification

User

Question Analysis

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Re-Attempt Weekly Quiz Competition

Marketing Test - 45

Result

Marketing Test - 45

Score

-

Rank

-

SHARING IS CARING

Question 1

social and technical changes.

government policy and legislation.

marketing activities and plans.

all of the above.

Question 2

ceveat emptor, let the buyer beware

ceveat Vendor, let the seller beware

both (a) & (b)

none of the above

Question 3

business

market

financial management

Transformation process

Question 4

Branding

Benchmarking

Quality management

None of these

Question 5

Expansion

Innovation

Intensification

Concentration

Question 6

single firm

single or two firm

two or more firms

all of these

Question 7

Arun was not bound by the conditions on the back of the ticket as he had not read them at all.

Arun was bound by the conditions on the back of the ticket even if he had not read them.

Arun was not bound by the conditions on the back of the ticket as his claim was 13 times more than the compensation offered to him by the railway company.

Arun was bound by the conditions on the back of the ticket as he had not read them in full.

Question 8

be standardised throughout the global market

ignore the cultural & environmental variations between the different markets

take into account the cultural and environmental differences between markets

a & b

Question 9

forward integration

backward integration

vertical integration

horizontal integration

Question 10

Market Penetration

Product Development

Market Development

Intensification

User

Question Analysis

My Perfomance

Score

-

Rank

-

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